Vinita Sethuraman

About Vinita Sethuraman

I work at the intersection of brand strategy, design systems, and execution at scale.With 8+ years of experience across FMCG and global organisations, I specialise in design operations and brand governance—architecting how brand vision translates into consistent, market-ready outcomes across complex supply chains, agencies, and vendors.At Hindustan Unilever, I’m an Artwork Production Specialist directing the creative lifecycle for ~85% of the Skin Cleansing portfolio (Dove, Dove Men+Care, Lifebuoy, Lux, Pears), ensuring visual integrity, legal compliance, and on-time readiness across high-volume launches. My role centres on building and running the systems—standards, approval frameworks, and delivery models—that allow brands to scale across print and digital without dilution.Previously at CACTUS Communications, I led design teams delivering marketing communications, editorial, and identity work for global universities and institutions, including large multi-stakeholder and national initiatives.Alongside my core role, I was selected through a competitive process to lead a global Career & Culture squad within Unilever’s Marketing Services, working across regions to drive learning, career growth, and team culture.I’m particularly interested in corporate branding, brand language systems, and creative governance, and I’m growing toward leadership roles where strategy, systems, and creative excellence intersect.

Experience

1. Artwork Production Specialist

   Unilever

   Feb 2024 — Present · Mumbai, IN

   Direct design operations and brand governance across Skin Cleansing and Fabric Enhancers, supporting brands including Dove, Dove Men+Care, Lifebuoy, Lux, Pears, and Comfort.Own the end-to-end artwork delivery system, coordinating agencies, suppliers, and 75+ cross-functional stakeholders to translate brand vision into legally compliant, high-quality, market-ready packaging and digital assets at scale. Ensure consistency, accuracy, and on-time readiness across national and premium launches.Key Impact (2024–2025)1. Governed artwork delivery for ~85% of HUL’s Skin Cleansing portfolio2. Led high-visibility launches including Lifebuoy – Maha Kumbh 2025 and Dove portfolio relaunches3. Enabled Dove Serum Bars & Bodywash and Comfort Premium Fabric Enhancers launches4. Established portfolio-level design and quality governance across suppliers and channels

Education

• Professional Foreign Language Center

  Diploma in Japanese Language and Culture, Japanese Language and Literature

  2013 — 2015

• D.J. Academy of Design

  Post Graduate Diploma in Communication Design, Design and Visual Communications, General

  2016 — 2019

• Thakur College of Science and Commerce

  Bachelor's Degree, Mass Communication/Media Studies

  2013 — 2016

Skills

• Advertising
• Creative Writing
• Microsoft Word
• Graphic Design
• Illustration
• Social Media
• Microsoft Office
• Social Media Marketing
• Digital Illustration
• Communication
• Photoshop
• Sony Vegas
• Marketing
• Photography
• Creative Direction