Vinit Singh Bais

Assistant Manager Trade Marketing @Godfrey Phillips India Limited

Lucknow, IN

Developed and executed strategic BTL marketing initiatives to drive sales and enhance Brand visibility in the market.Efficiently managed vendor relationships, ensuring timely delivery of materials and services for BTL activities.Planned and executed a range of promotional activities, aligning them with brand objectives.Maintained MIS records for Permanent Merchandising outlets and Key outlets, facilitating data-driven decision-making.Monitored and improved the brand\'s share of visibility through innovative marketing tactics and effective merchandising strategies.Ensured strict compliance with the Cigarettes and Other Tobacco Products Act (COTPA) regulations throughout all BTL activities.Successfully implemented Trade schemes and incentives.Conducted regular audits of Merchandising outlets, providing valuable feedback for continuous improvement.Managed and optimised budget allocation, demonstrating cost-effectiveness and resource efficiency.Collaborated cross-functionally with sales, marketing, and supply chain teams to align BTL strategies with overall business goals.