Vinisha Thakkar
Sr. Web Data Analyst | Adobe Analytics | Google Analytics | SQL | Python | Tableau
- Role
- Senior Web Analyst at INNOCEAN USA
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Senior Web Analyst
Jun 2024 — Present
Collaborated with strategy and account teams to assess the feasibility of proposed A/B tests and multivariate tests for personalization on Hyundai.com - Supported the testing lifecycle by estimating test durations, providing insights on potential impact, and analyzing post-test results to evaluate success and generate actionable insights for future tests
Education
University of Mumbai
Bachelor’s Degree, Mass Communication/Media Studies
2007 — 2010
Suffolk University - Sawyer Business School
Master of Science - MS, Business Analytics
2019 — 2020
Skills
- Digital Marketing
- Online Advertising
- Social Media Marketing
- Digital Strategy
- Digital Media
- Media Planning
- Online Reputation Management
- Sem
- Ppc
- Smo
- Advertising
- Media Buying
- Social Networking
- Google Adwords
- Crm
- Campaign Management
- SEO
- Lead Generation
- Social Media
- Search Engine Marketing (Sem)
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