Vinil Jose
Brand Manager @ Orkla India (MTR) | Ex Tata Consumer Products | FMCG | Brand Marketing | Category Growth | Marketing Innovation | NPD |
- Role
- Brand Manager at Orkla India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vinil Jose
Vinil is a result-driven marketing professional with over 4 years of experience across FMCG and Healthcare Industry in Indian and International markets. Expertise in end-to-end New Product development(NPD), marketing innovations, project management, Key accounts management(KAM) & Brand Marketing. Skilled in creating and executing innovative marketing campaigns across different channels driving brand awareness and customer engagement. Strong execution abilities in collaborating with cross-functional teams and CXOs to develop effective GTM strategies and expand into new markets. Adept at analyzing data, measuring ROI, and delivering strategic insights to optimize marketing performance. Committed to driving business growth, exceeding targets, and delivering exceptional results in dynamic and competitive environments.
Experience
Brand Manager
Aug 2025 — Present · Bengaluru, IN
Handling MTR’s 3 Minute breakfast category.* Responsible for building new category from scratch in Pan Asian Foods.* Assisting CMO in building and driving GTM for a complete digital first brand with presence in e-comm,quick comm and D2C.* Launched and scaled D2C platform from scratch.* Leading new NPD launches in Pan Asian category targeting Gen Zs with new age brand.* Responsible for executing digital led campaigns, agency management and media planning across all consumer touchpoints.* Sales alignment with Cluster heads and category growth working with e-commerce KAMs and account category team.
Education
Savitribai Phule Pune University
Bachelor of Commerce , Accounting and Business/Management
2015 — 2018
Kendriya Vidyalaya
High school
2003 — 2015
Loyola Institute Of Business Administration
MBA - Master of Business Administration, Marketing
2019 — 2021
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