Vinicius Cescon
Senior Content Manager @Marshall Group
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WORK HISTORY
Senior Content Manager @Marshall Group
Overview:Lead content and digital merchandising projects across the marshall.com website globally to drive continuous improvement of customer experience, brand consistency, and commercial performance.Key Responsibilities & Achievements- Lead cross-functional collaboration with various teams to deliver strategic digital initiatives- Oversee prioritisation, delivery, and QA for the website updates, campaigns, and feature releases- Create best practices for CMS usage, workflows, and content operations efficiency- Mentor and support content and merchandising team members, contributing to the team\'s growth and operational excellence.Tools & Platforms:CMS: Contentful, Salesforce, Monday.com, Figma, SlackPIM: SalesforceAnalytics & Reporting: Google Analytics, Salesforce
EDUCATION
Universidade Presbiteriana Mackenzie
Bachelor's degree, Business Administration and Management, General
FAAP - Fundação Armando Alvares Penteado
Bachelor's degree, International Relations and Affairs
Universidade Anhembi Morumbi
Bachelor's degree, Fashion
SKILLS
ABOUT VINICIUS CESCON
Digital and marketing professional with experience in digital marketing & merchandising, strategic marketing, business management and e-commerce. Interested and curious, I studied fashion for three years and graduated in International Relations with two specialisations: economics and international affairs. Enthusiastic, passionate and dedicated, I’ve been working with on and off-line marketing and merchandising aiming to increase sales, publicity revenues, brand’s awareness and relevance as well as to improve online experiences among the website and app.
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