Vinicius de Souza Araujo
Consumer Engagement & Activation Manager @BAT
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WORK HISTORY
Consumer Engagement & Activation Manager @BAT
Hamburg, DE
Drive holistic brand activations that strengthen equity and support multi-category growth.Collaborate with internal teams and agencies to deliver insight-driven campaigns, optimizing consumer touchpoints.Lead agency partners, designing promoter incentive schemes that boost execution quality and performance.
EDUCATION
Insper Instituto de Ensino e Pesquisa
Specialization in Marketing Management
Universidade Federal da Bahia
BACHELOR/MASTER , Chemical Engineering
ABOUT VINICIUS DE SOUZA ARAUJO
Strategic Brand & Category Leader with 11+ years across B2B and FMCG, driving portfolio growth through data-led strategy, cross-functional leadership, and high-impact market execution.
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