Vini P.
Director FP&A | PE-Backed Multi-Brand CPG | Transformation, Cash Flow & Value Creation
- Role
- Director of Financial Planning and Analysis at Second Nature Brands
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Vini P.
I\'m a finance leader with 15+ years of experience helping organizations make faster, smarter decisions through rigorous financial planning, modeling, and operational execution. My background spans global corporations and mid-market companies—where I\'ve led FP & A, built valuation models, managed cash flow during turnarounds, and supported M&A and ERP implementations.At Kraft Heinz, I served as CFO for the Central Europe business unit and later led FP & A for the $18B U.S. business. As an independent consultant, I’ve helped food, manufacturing and e-commerce companies enhance planning capabilities, improve working capital, and implement scalable finance processes—often during moments of change like system migrations, new leadership, or liquidity stress.My experience includes:Leading pricing and strategic finance for a $1.2B foodservice division, driving $85M in margin-accretive pricing actions.Building 3-statement models and cash forecasts for businesses facing operational and financial complexity.Supporting a $700M e-commerce business through finance transformation and reporting redesign.Designing FP & A processes and reporting infrastructure aligned to board-level and investor needs.I hold the CFA designation, am fluent in Portuguese and English, and have worked across the U.S, Europe, and Latin America. I’m based in Chicago with U.S. permanent residency (Green Card), and bring a global mindset, strong analytical depth, and a bias toward action.
Experience
Director of Financial Planning and Analysis
Sep 2025 — Present · Chicago, IL, US
Lead FP & A for Second Nature Brands, a private equity–owned, multi-brand CPG platform across snacking categories (Kar’s Nuts, Second Nature, Sahale Snacks, Brownie Brittle, Voortman, Sanders).Own enterprise financial planning, forecasting, long-range planning, and executive reporting, partnering closely with the CEO, CFO, and operating leaders.Play a key role in enterprise transformation and post-acquisition integration, standardizing processes and performance metrics.Serve as senior finance partner to the commercial organization, supporting pricing, customer profitability, and growth initiatives, while driving cash flow forecasting, leverage management, and PE-focused value creation.
Education
Insper Instituto de Ensino e Pesquisa
Bachelor of Business Administration - BBA, Business Administration and Management, General
2007 — 2010
University of St.Gallen
Business / Finance
2010 — 2010
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