Vineet Soni

MarTech | Hyper-Personalization | Data-Driven Growth | AI | Marketing Automation - HDFC Bank

Role: Dvp - Growth Marketing & Martech at HDFC Bank
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

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About Vineet Soni

MarTech & Growth Leader specializing in Customer Data Platforms (CDP), Adobe Experience…

Experience

Dvp - Growth Marketing & Martech
HDFC Bank
Feb 2020 — Present · Mumbai, IN
Driving omni-channel growth marketing for both unassisted and assisted channels by leveraging Marketing Technology & AI. Utilizing the capabilities of Adobe Analytics, Adobe Forms, Adobe Target, Adobe Campaign, CDP, DAM and AEM capabilities to foster growth driven by data.Building XpressWay | Tech-led Transformation in Action at HDFC Bank.Responsible for strategizing and implementing Marketing Automation & Technology led initiatives across all products for the bank.Optimizing & Redefining Digital Journeys for products like Personal Loan, Credit Card, Savings Account, etc.Integrating Workfront’s structured project management framework with AI enabling autonomous marketing and hyper-personalization at scale.

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA

Skills

Web Development
SEO
Smo
E-Commerce
Sem
Email Marketing
Wordpress
Content Marketing
Css
Online Marketing
Google Analytics
Photoshop
Html
Search Engine Marketing (Sem)
Digital Marketing
Content Management
Blogging
Cms
Social Media Optimization (Smo)
Pay Per Click (Ppc)
Content Strategy
Web Analytics
Website Development
Joomla
Google Adwords
Search Engine Optimization (SEO)

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
•••••@hdfc.bank.in
Personal email
•••••@•••••.com
Direct dial
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Current company

HDFC Bank

Banking · 216K employees · Mumbai, Maharashtra, India

HDFC Bank is India's largest private sector bank, offering a comprehensive range of financial products and services to our customer base of over 92 million. Our extensive distribution network of 8,919 branches and 21,031 ATMs across 3,836 cities and towns as of August 2024, reaches every corner of the country, making us accessible to millions. Promoted by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian Bank". With a single-minded focus on product leadership, customer focus and operational excellence, we have emerged as a leading player in all our business segments. We cater to individuals and businesses, offering a full range of innovative banking solutions including loans, payments, and wealth management. Our business solutions empower companies of all sizes, from MSMEs to large corporations, helping them grow with tailored banking services and financial tools. In 2023, the Bank merged with HDFC Ltd, combining our robust banking services with HDFC Ltd's legacy of leadership in housing finance. This merger enhances our ability to offer home loans and other financial services, ensuring seamless access for customers across urban and rural areas. As a socially responsible corporate citizen, we believe in banking with a purpose. Through our CSR initiative, Parivartan, we actively work to drive positive change across education, healthcare, skills training, and sustainable livelihoods impacting over 10 crore lives across the country. Our commitment to community impact is as strong as our dedication to delivering value to our stakeholders. As we expand, we continue to stay at the forefront of innovation, offering seamless digital banking experiences to enhance the lives of our customers. HDFC Bank prioritises the security of its systems and remains committed to maintaining the confidentiality of its customers' data. As a precaution

hdfc.bank.in

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About Vineet Soni

Experience

Dvp - Growth Marketing & Martech

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Skills

Find verified contacts for anyone on LinkedIn