Viineet Goyal

About Viineet Goyal

As the Head of Digital Transformation and Enablement at SMC Group, I lead the strategic direction and execution of digital marketing initiatives that generate demand, enhance customer experience, and optimize business performance.With over 18 years of experience and expertise in App launch, GTM strategy, content creation, social media intelligence, influencer outreach, branding and product collaborations, I have helped businesses grow faster and have helped generate over 2.0 million sales-qualified leads.Focusing on the big picture without losing sight of the details is how I approach every campaign and what sets me apart is my ability to see things from both a creative standpoint as well as a business perspective. This unique vantage point allows me to identify and initiate inspired results that support business objectives. I have also launched several successful brands and products, such as Stoxkart, Groot, Autotrender, mobile apps - SMC ACE & Superr, SMC Investments, and SMC Real Estate Advisory, in collaboration with various strategic digital alliances. I have a strong passion for learning and staying updated with the latest trends and technologies in the digital marketing space. I hold an EEPM from IIM Kozhikode and an MBA from IMT Ghaziabad.I have built committed and outperforming marketing teams that have allowed me to consistently grow at rates above industry. And my ability to collaborate across all functions within the business and across external ecosystems has enabled my consistent growth and success.Proven expertise in:• MarTech Automation• Digital Transformation• Demand Generation, Acquisition & Retention• App Launch campaigns • GTM Strategy • Web & Data Analytics• Social Media, Content & SEO Strategy• Lead Generation• Business+Brand BuildingI enjoy listening music, long distance running, playing chess and volleyball.You can reach out to me at g••••••••@gmail.com or 97••••••03

Experience

1. Head of Digital Transformation and Enablement

   SMC Group

   Jan 2018 — Present · IN

Education

• Law Centre- I, Faculty of Law, University of Delhi

  Bachelor of Laws - LLB, Law

• Delhi University

  Bachelor of Commerce (B.Com.) Honours, Accounting and Business/Management

  1998 — 2001

• Kendriya Vidyalaya

  Senior Secondary, Economics, Accountancy, Mathematics, Business Studies, Statistics

  1986 — 1998

• Indian Institute of Management, Kozhikode

  EEPM, Marketing

  2011 — 2012

• Institute of Management Technology, Ghaziabad

  MBA, Marketing & Finance

Skills

• Team Management
• Competitive Analysis
• Corporate Gifting
• Crm
• Social Media Marketing
• Marketing
• Brand Management
• Event Management
• Advertising
• Media Planning
• Public Relations
• Corporate Communications
• Customer Relationship Management (Crm)
• Market Research
• Integrated Marketing
• Management
• Strategic Planning
• Business Development
• Marketing Management