Vineeth Ayyappan

About Vineeth Ayyappan

I’m Vineeth, an e-commerce consultant and entrepreneur passionate about helping brands grow online.I’m Vineeth Ayyappan, an e-commerce consultant and entrepreneur dedicated to helping brands accelerate growth in the evolving digital marketplace.My journey began with Airtel during college, where I developed a strong foundation in sales and customer relationship management. Through impactful corporate roles in telecom and consumer electronics, I consistently delivered strong results—transforming a Tata Teleservices territory into a ₹10 million/month revenue generator and increasing Philips’ e-commerce contribution from 9% to 28%.In 2020, I founded Backbone Consultancy with a clear mission: to empower Indian and global brands to launch, scale, and thrive across online marketplaces efficiently and sustainably. Today, Backbone supports over 20 brands, generating revenues exceeding ₹100 million monthly through tailored marketplace strategies and execution.I believe in simplifying complex e-commerce challenges through data-driven strategies, end-to-end business consulting, and continuous optimization—helping brands build lasting success in India and the GCC.

Experience

1. Co-founder

   The Brand People

   Jan 2025 — Present · Bengaluru, IN

   Welcome to \"The Brand People\"- Where Creativity Meets Innovation! At The Brand People, we are passionate about crafting unique digital experiences that resonate with your audience and elevate your brand. As a forward-thinking digital creative agency, we specialise in a diverse range of services, including:Brand Strategy & Identity: Building compelling brand narratives that capture the essence of your business.Digital Marketing: Connecting brands to customers through targeted strategies that drive results.Web Design & Development: Creating visually stunning and user-friendly websites that engage and convert.Content Creation: Producing captivating content that tells your story and connects with your audience on a deeper level.Social Media Management: Enhancing your online presence through strategic engagement and analytics.Our team of innovative thinkers, designers, and strategists work collaboratively to push the boundaries of creativity. We believe in the power of partnership and aim to transform your vision into reality. Let’s redefine success together! Reach out today to discover how \"The Brand People\" can help your brand stand out in the digital landscape.

Education

• Rajagiri Centre for Business Studies

  MBA, Marketing and Operations

  2006 — 2008

• St. Berchmans College

  Bsc, Botany

  2003 — 2006

• Jawahar Navodaya Vidyalaya - JNV

  High school

  1997 — 2003

Skills

• Business Analysis
• Team Management
• Management
• Business Development
• Sales
• Vendor Management
• Sales Management
• Training
• Business Strategy
• Management Information Systems (Mis)