Vineeth Reddy Annu
Data Analyst | Python • SQL • Power BI • Tableau | Turning Data into Business Impact | Open to New Opportunities
- Role
- Data Analyst at JPMorganChase
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Vineeth Reddy Annu
Reporting Analyst with 5 years of experience developing Power BI dashboards, automating…
Experience
Data Analyst
Oct 2024 — Present
Developed a predictive Customer Lifetime Value (CLV) model using Python (Scikit-learn, XGBoost) by analyzing behavioral, demographic, and transactional data of retail banking customers, enabling targeted cross-sell campaigns. Performed advanced data wrangling using Pandas and SQL to extract, clean, and aggregate over 10 million customer records from relational databases, ensuring high data quality for accurate CLV prediction. Created interactive Power BI dashboards with DAX measures to visualize CLV scores, retention trends, and customer segments, supporting data-driven decisions for marketing and relationship management teams. Applied feature engineering techniques including RFM (Recency, Frequency, Monetary) analysis, churn history, and product mix to enrich the CLV model and increase prediction accuracy by 21%. Collaborated with marketing and business strategy teams in Agile sprints to integrate CLV insights into customer journey mapping and dynamic offer personalization, improving campaign conversion rates by 17%. Deployed the CLV model in a production environment using Git, Azure Data Factory, and Power BI Embedded, automating weekly updates and embedding analytics into CRM systems for real-time actionability.
Education
Bharat Institute of Engineering & Technology
Bachelor of Technology - BTech
Illinois Institute of Technology
Master of Science - MS
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