Vineeth Govindh G

With over 12 years of experience in marketing, I specialize in digital marketing, strategy development, and performance optimization.

Role
AVP Marketing at Study MEDIC
Location
Kozhikode, KL, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Vineeth Govindh G

With over 12 years of experience in marketing, I specialize in digital marketing, strategy development, and performance optimization. As the AVP Marketing at StudyMEDIC, I lead initiatives that integrate innovative digital tools with data-driven strategies to enhance brand visibility and engagement within the global medical education technology sector. My expertise spans managing digital channels, creating impactful campaigns, and driving ROI-focused marketing efforts. Previously, at Presidency Group of Institutions, I developed and implemented comprehensive digital marketing roadmaps while managing a team of 25 professionals. My role involved optimizing lead generation, overseeing content strategies, and executing performance marketing campaigns across Google and Meta platforms. I am driven by a passion for leveraging creativity and technology to build meaningful connections between brands and their audiences.

Experience

  1. AVP Marketing

    Study MEDIC

    Oct 2024 — Present · Thrissur, IN

    About StudyMEDICGlobal medical education company helping doctors and graduates clear high-stakes exams (MRCOG, MRCPCH, MRCS, FRCR, FMGE, USMLE, etc.).Delivers mentor-led programs via advanced LMS, mobile apps, and thriving learning communities.Leading a 30-member marketing org (Performance, SEO, Branding, Design, Video) for full-funnel growth across B2C (Retail) and B2B (Corporate).Owing to the revenue marketing and pipeline end-to-end—from awareness to enrollment and retention—across multiple global regions.Run integrated campaigns on Meta, Google, YouTube, email/CRM, and partnerships; manage multi-currency budgets to ROAS/CAC/LTV targets.Drive the content engine mapped to TOFU–MOFU–BOFU funnels.Oversee creative and video production; enforce brand standards across geographies and programs.Partner with Product/LMS & Academics for GTM of new courses/features; translate learner insights into positioning and offers.Govern analytics & experimentation (dashboards, CRO, landing-page optimization, cohort and attribution analysis).Build talent and process: KPI frameworks, SOPs, and operating rituals to increase execution speed and quality.Regions: India & South Asia; GCC/MENA (UAE, KSA, Qatar); UK & Europe; North America; Australia and Newzealand Region-specific funnels and creatives (UK/US English & Arabic), timezone-aware calendars, local exam-season cadences, country-wise offer testing.multi-currency budgeting; cross-border compliance for ads/CRM; localized landing pages; partner-led activations (webinars, career pathways, hospital/academy tie-ups).Scaled a multi-region growth engine for flagship programs; lifted brand salience in priority markets.Launched webinar-led and thematic funnels that improved lead quality and sales velocity across B2C and B2B.Advanced SEO for evergreen exam verticals; compounded organic trafficInstituted KPI-driven accountability with dashboards for spend, pipeline, and revenue contribution.

Education

  • St. Joseph's College (Autonomous) Devagiri, Calicut

    Bachelor’s Degree, Business/Commerce, General

    2008 — 2011

  • Mccghs

    Associate’s Degree, Business/Commerce, General

    2005 — 2007

  • Bangalore University

    Master of Business Administration (M.B.A.), Business and Personal/Financial Services Marketing Operations

    2014 — 2016

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Vineeth Govindh G — AVP Marketing at Study MEDIC in Kozhikode, KL, IN | Unifers