Vineeta Makhija

About Vineeta Makhija

3-4 billion in pipeline across APAC, EMEA, and NAMER. Demand gen engine built from scratch. That\'s what 16+ years of B2B marketing looks like when you stop treating channels as isolated tactics and start building a system that actually moves revenue. My north star is simple: get the right accounts into the pipeline, faster than the competition expects. I do that by building full-funnel demand gen programs that combine paid media, organic, content, partner marketing, and intent-based targeting into one coherent motion. ABM is a precision technique I use to achieve the same. I\'ve built and scaled these programs at Autodesk across EMEA, APAC, and NAMER. At IBM, Mphasis, and Simplilearn across enterprise and growth-stage environments. At companies where marketing is held accountable for the pipeline, not just lead volume. I have worked across global enterprise and growth-stage companies, multiple geographies, and verticals, including SaaS, ERP, and technology, consistently in environments where marketing is expected to own pipeline, not just feed leads to sales. I\'m also deeply invested in what AI is doing to demand gen right now, from signal-based targeting with 6sense and Demandbase to Clay-powered outreach workflows. The marketers who figure out how to combine human judgment with AI precision will definitely outperform everyone else. That\'s the standard I\'m building toward. ITSMA-certified in ABM. LinkedIn Certified Marketing Expert. LinkedIn Top Voice.

Experience

1. Sr Demand Generation & Abm Consultant

   The Abm Practice

   Mar 2025 — Present · Bengaluru, IN

   150 MQLs. 50 SALs. 25 meetings. 35% reduction in CPLs (MQLs). Rebuilt demand gen infrastructure for enterprise ERP and CRM clients, diagnosing and fixing a broken 6sense instance, redesigning the full-funnel motion across paid, ABM, and outbound, and repositioning solution narratives to accelerate deal velocity. Clients include SAP and Microsoft Dynamics 365 implementations.Most consultants bring frameworks. I bring a working system.Currently advising enterprise clients on building demand gen programs that go beyond account lists, designing full-funnel motions across paid, organic, and partner channels, with ABM as the precision layer. Clients include ERP and CRM-focused organizations running SAP and Microsoft Dynamics 365.Architecting 1:1, 1:Few, and 1:Many programs using 6sense, Demandbase, and LinkedIn Sales NavigatorDeploying Clay-based outreach workflows and AI-assisted targeting to compress time-to-pipelineShifting client teams from activity-based reporting to pipeline-accountable demand gen

Education

• Jai Narain Vyas University

  Post Graduate Diploma in International Business

  2008 — 2009

• Jai Narain Vyas University

  Bachelor of Business Administration (B.B.A.)

  2004 — 2007

• Indian School of Business

  Diploma of Education

  2021 — 2021