Vinita Chand
Digital Marketer - Performance Marketing | SEO | Branding
- Role
- Dvp - Website Performance at HDFC Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vinita Chand
A high performance digital marketing strategist with over 13 years of experience in SEO…
Experience
Dvp - Website Performance
Jan 2024 — Present
Define and lead the SEO strategy to improve organic traffic and search visibility- Collaborate with content, tech, brand and product teams to implement SEO-friendly structures and enhancements- Monitor and report website performance (traffic, keywords ranking and end business numbers)- Lead the planning and execution of web personalisation strategies to improve engagement, reduce drop-offs, and increase conversions- Translate business objectives into actionable SEO and personalisation plans- Manage agencies by setting goals, reviewing performance, and ensuring timely delivery- Own end-to-end measurement frameworks for SEO and personalisation performance.
Education
ITM Business School
Master of Business Administration (MBA), Marketing
2011 — 2013
Edit Institute
Website Design & Usability
2012
V.K Krishna Menon College
Bachelors of Degree, Computer Science
2006 — 2009
Skills
- Analytics
- SEO
- Smo
- Business Analysis
- Presentations
- Sem
- Keyword Research
- Team Management
- Online Marketing
- Content Marketing
- Crm
- Digital Marketing
- Ppc
- Digital Strategy
- Social Media Marketing
- Marketing Strategy
- Web Analytics
- Website Designing
- Blogging
- Online Advertising
- Google Adwords
- Google Analytics
- Advertising
- Competitive Analysis
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