Vineet Vivek Nair
AVP Growth & Product Marketing @NIIT Limited
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WORK HISTORY
AVP Growth & Product Marketing @NIIT Limited
Gurugram, IN
Built and led NIIT’s centralized Growth and Product Marketing function supporting consumer GTM across India, with matrix influence across Sales Ops, Tech, and Academic Delivery- Owned end-to-end growth strategy across performance marketing, lifecycle, content, martech, analytics, and product marketing- Partnered with CEO and Chairman’s Office on portfolio pricing, market expansion, and long-term digital and AI transformation roadmap- Established quarterly OKRs, attribution standards, and lead quality gates aligning Marketing and Sales, improving blended lead-to-enrolment conversions- Led NIIT website transformation from Drupal to WordPress, reducing development costs by ~35%, accelerating release velocity by ~60%, and improving site performance and experimentation agility- Led CRM migration from LSQ to Meritto and automated dialer rollout, cutting first-contact TAT from ~30 minutes to under 7 minutes and delivering ₹40L+ annual cost savings- Led Project Polaris, an agentic AI engagement layer designed to own learner communication from lead capture through enrolment and beyond, with early pilots indicating ~50% CAC reduction- Opened NIIT Experience Centres in Delhi, Mumbai, and Bangalore, integrating offline and online lead journeys to drive 3× planned footfall at launch.
EDUCATION
Swami Vivekananda Institute Of Science And Technology
Higher Secondary Certificate
IHMES - International Hotel School
Advanced Diploma in Hospitality & Tourism Management, Hospitality & Tourism Management
London Business School
Hospitality & Business Management with qualifying BTEC HND (Higher National Diploma). Pursued M.B.A, Hospitality & Business Management
ABOUT VINEET VIVEK NAIR
I build growth systems that scale revenue without scaling cost and operate with board-level visibility on growth economics, prioritising predictability and capital efficiency over short-term volume.Over 13+ years, I have owned revenue growth, conversion efficiency, and acquisition economics across EdTech and Travel, working directly with founders and CXOs on P&L-critical problems.My work focuses on replacing campaign-heavy, people-dependent growth with system-led engines where product, marketing, automation, and AI operate as one loop.What I have delivered- Scaled B2C businesses across India, SEA, and LATAM with direct ownership of revenue and CAC outcomes- Reduced acquisition costs while improving lead quality and conversion consistency- Led platform and funnel transformations that materially improved visit-to-lead and lead-to-enrolment conversion- Built and scaled high-performing growth and product teams aligned to commercial outcomes, not vanity metrics- Designed attribution and decision frameworks to shift spend from volume-led to efficiency-led growthI operate at the intersection of growth strategy, product thinking, and AI-driven automation, with a strong bias toward measurable impact over activity.I work best with leaders scaling consumer businesses where CAC, conversion, or growth predictability has hit a ceiling and brute-force marketing is no longer the answer.
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