Vineet Sonkar
Merchandising Planning and Sourcing
- Role
- Senior Sourcing Specialist at Nykaa
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vineet Sonkar
Apparel Sourcing & Merchandising professional with 8+ years of diversified experience across sportswear, activewear, woven and knitwear segments. Expertise in vendor management, costing, fabric development, production planning, supply chain allocation, and quality systems across India, China, and Bangladesh.Proven ability to independently manage end-to-end sourcing operations, lead cross-functional execution, and deliver results within cost, quality, and timeline benchmarks. Strong exposure in brand building, private label development, merchandising strategy, product positioning, and range planning, contributing to revenue growth, margin improvement, and enhanced brand value
Experience
Senior Sourcing Specialist
May 2022 — Present · New Delhi, IN
Led strategic sourcing for performance-driven sportswear & activewear and lifestyle, aligned with brand DNA, cost targets, and speed-to-market requirements.• Handled fabric development, bulk feasibility, lab dips and strike-offs.• Negotiated costing delivering 15–20% savings.• Improved production efficiency by 15% using lean practices• Developed supplier ecosystem across India, China & Bangladesh. • Improved supply chain performance & achieved 85%+ fill rate.• Led cross-functional team improving productivity by 100%.• Played a key role in building Nykaa private label brands (Nykd, Gloot, and Gajra Gang) through strategic sourcing and product development.
Education
GOVERMENT CENTRAL TEXTILE INSTITUTE KANPUR
B.TECH, Textile Engineering
2013 — 2017
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