Vineet Sharma

About Vineet Sharma

MBA graduate with 9+ years of experience in Brand Management, Product Strategy, GTM, E-commerce,Trade marketing, ATL and BTL. Currently leading the brand MUSCLEBLAZE driving market share growth for one of the core portfolios of products. Worked across multiple sectors- FMCG, Food tech, E-commerce, Sports Nutrition, with brands like Shineraod Foods, Swiggy, and Healthkart. Prior to MUSCLEBLAZE, I was handling Offline marketing at Swiggy. I believe the way one should contribute to the success of an organization is by bringing in a diverse set of skill sets and expertise. It was my experience that helped me in creating a robust GTM for Swiggy. Similarly, it was my market research and offline marketing experience at Swiggy that helped us in establishing the protein category at Muscleblaze. With Marketing and strategic alliances experience across Healthkart and Swiggy, I have a keen focus on consumer insights, market trends and a passion for building brands. Love ambiguity and steering clear out of it. Key Skills: Marketing Communications | Experiential Marketing || Strategic Alliances | ATL | BTL |Performance Marketing | Brand Marketing |

Experience

1. Senior Marketing Manager

   API Holdings

   Apr 2022 — Present

Education

• Shaheed Udham Singh College of Engineering and Technology

  Engineer's Degree, Computer Software Engineering

  2007 — 2011

• St Giri Public School

  High School

  2005 — 2007

• Jims

  Master of Business Administration (MBA), Marketing Research

  2012 — 2014