Vineet Patel

Ad Intel Analyst at Nielsen || Ex- Tcser

Role
Ad Intel Analyst at Nielsen
Location
Bhopal, MP, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Vineet Patel

About Me:I am a highly motivated and detail-oriented individual with a passion for web development and data analytics. With a strong understanding of front-end and back-end technologies, I have developed several web applications using HTML, CSS, JavaScript, React.js, Python, Express, Node.js, and SQL. I am always eager to learn and improve my skills in order to stay up-to-date with the latest technologies and industry trends.Projects:I have completed several projects that showcase my proficiency in web development. One of my projects, Food Munch, is a responsive website that allows users to view a list of food items and detailed information about each item. Another project, Tourism Website, is a tourism website that provides users with information about popular destinations. My most recent project, Todos Application, is a persistent todo application with CRUD operations to track a list of tasks.Work Experience:In my previous role as a Data Analyst at Tata Consultancy Services, I was responsible for understanding client requirements and performing data validations in order to help clients provide smooth services to their customers within the limits of SLAs and organizational guidelines. I was also responsible for conducting quality checks on sample/complete data, maintaining client and corporate records for audits, and adhering to compliance requirements.Skills:I have a strong understanding of front-end technologies such as HTML, CSS, Bootstrap, JavaScript, and React.js, and back-end technologies such as Python, Express, Node.js, and SQLite. Additionally, I am proficient in data analytics, data structures & algorithms, and Flexbox.Summary:I am a highly motivated and detail-oriented web developer with a passion for data analytics. With my experience in front-end and back-end technologies and my ability to develop web applications using a variety of tools, I am confident that I would be a valuable addition to any team.

Experience

  1. Ad Intel Analyst

    Nielsen

    Jan 2024 — Present · Mumbai, IN

    Research and maintain new brands and parent companies added through the harmonization process according to established guidelines.2. Harmonize unmapped vendor data descriptions and creatives to Ad Intel reference data using established guidelines and identify valid new brand records to flag for additional research.3. Investigate problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.4. Interact with the Ad Intel Education department to provide input regarding specific advertising and guideline recommendations, focusing primarily on digital advertising brands while addressing other media as needed.5. Watch and listen to commercial suspects via video clips, using Ad Intel classification guidelines to determine the type of suspect and identify the brand being advertised based on the video and audio content.6. Complete the coding of commercial suspects within established timeframes, adhere to coding business rules and guidelines to ensure accurate data classification, maintain an acceptable quality score, meet productivity rates, and collaborate with team members to resolve discrepancies and suggest process improvements.

Education

  • Barkatullah University, Bhopal

    Bachelor's degree, Finance and Marketing

  • Barkatullah University, Bhopal

    Master's degree, Business, Management, Marketing, and Related Support Services

  • LNCT Group of Colleges

    Master of Business Administration - MBA, Finance & Data Analytics

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Vineet Patel — Ad Intel Analyst at Nielsen in Bhopal, MP, IN | Unifers