Vineel Lakshman P.

About Vineel Lakshman P.

Analytics professional with 10+ years of experience in analytics engineering, business…

Experience

1. Senior Lead Business Intelligence Analyst

   Indeed

   Oct 2021 — Present

   Managed end to end analytics initiatives collaborating with marketing, sales, product, and operations teams to define problem scopes, key success metrics, business impact and delivery roadmap. • Led support for GTM projects, integrating data from third-party APIs to connect marketing and sales efforts, resulting in a 20% lead increase in each market. • Led a 3-analyst team to architect a campaign conversion measurement/attribution pipeline (SQL, Python, Airflow) integrated with budgets to enable decision making, boosting conversions by 5-10%, aligning with OKR goals. • Designed data models and engineered scalable CI/CD(github) data pipelines (DBT, Advanced Snowflake, Airflow) to build high-quality last-mile datasets with quality checks to ensure data accuracy, lineage, achieving a 90% improvement in reporting efficiency. • Enhanced team brand value and stakeholder adoption by implementing a unified BI dashboard framework through design guidelines, review process, color palette and font recommendations. • Created 10+ self-serve Tableau dashboards for executives, enabling business users to explore key metrics and trends, saving over 100 manual hours and generating +views per quarter. • Designed an A/B experimentation framework to test hypotheses and scale product pages; developed web analytics insights to inform experiment design and product improvements; increased product signups by 12% and drove $125M+ in revenue.

Education

• Velagapudi Ramakrishna Siddhartha Engineering College

  Bachelor of Technology (B.Tech.), Mechanical Engineering

  2007 — 2011

• Illinois Institute of Technology

  Master's degree, Information Technology and Management

  2015 — 2017