Vineel Babu Thodeti
AVP – Sr Campaign Developer at Citizens Bank | Marketing Automation | SQL & Python | HTML/CSS/JS
- Role
- Assistant Vice President - Sr Campaign Developer at Citizens
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Vineel Babu Thodeti
Banking analytics and operations professional with 6+ years of experience. Currently…
Experience
Assistant Vice President - Sr Campaign Developer
Apr 2025 — Present · MA, US
Designed, built, and optimized dynamic, personalized email and SMS campaigns in Zeta Marketing Platform (ZMP) using HTML, CSS, JavaScript, and advanced automation features. • Utilized Python for campaign data analytics and SQL for audience segmentation, list generation, and performance reporting. • Collaborated with product marketing, design, and technical teams to define requirements, scope solutions, and deliver high-impact campaigns. • Implemented responsive design and fluid layouts to enhance engagement across devices, ensuring compliance with CAN-SPAM and regulatory guidelines. • Managed workflow and project tracking in Jira, following Agile methodologies to meet tight deadlines and coordinate cross-functional tasks. • Conducted QA, code reviews, and detailed documentation of campaign processes, approvals, and exceptions for operational accuracy.
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