Vineeta Arora
Marketing Analyst @Wayfair
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WORK HISTORY
Marketing Analyst @Wayfair
Berlin, DE
EDUCATION
StartSteps
Compass Course
WBS CODING SCHOOL
Marketing Analytics
IBS Mumbai
Master of Business Administration - MBA, Marketing and Human Resources
Amity School of Communication
BJMC, Specialisation in Public Relations
ABOUT VINEETA ARORA
Driving Business Growth Through Data & Creativity I am a marketing professional with expertise in Marketing Analytics, Growth Marketing, and Brand Management. My journey across product, service, and e-commerce industries has equipped me with a strong analytical mindset and a results-driven approach to achieving business goals. I started my career in advertising, managing marquee accounts like National Geographic, FoxLife, Merino Industries and Mahindra Auto. Transitioning to brand management, I led strategic marketing for SBI Card’s partnerships with global brands like Etihad Airlines, Vistara Airlines, Paytm, and more. In 2023, I deepened my expertise in data-driven marketing through a Marketing Analytics Bootcamp, followed by a Marketing & growth internship at Milano Vice. Currently, I am a Marketing Analyst at Wayfair, where I optimize Display & Video Advertising to maximize customer reach and cost efficiency. My strengths? Multitasking, meticulous planning, and a constant drive to learn and adapt. Tech Stack: Tableau, GBQ/SQL, Looker, Google Ads, Criteo, DV360, CM360, GTM, Google Analytics, Microsoft Office, Google Workspace, Hubspot, Notion Domain Expertise: Payments & Services, Media & Advertising, E-Commerce, Food Delivery Core Skills: Marketing Analytics, Growth Marketing, Brand & Digital Strategy, Social Media Marketing, Campaign & Account Management, Project Management, Stakeholder Management Let’s connect and talk marketing, data, and strategy!
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