Vince Shaffer

Director of Business Development @The Jgs Group, Where Strategy Meets Style

Las Vegas, NV, US

BRAND, STRATEGY AND MESSAGEOur projects generate a lot of “wows,” “oohs” and “aahs.” And they also receive plenty of “gees,” “ahas” and “I didn’t know thats.”Every event and piece of media needs to cultivate an idea, underscore a strategy or deliver a message. Even if you’re planning a plain old bash, at the core there must be some sense of identity, a call to action, a take-away morsel of new understanding.At The JGS Group, we work hard to define our clients’ messages and bring them to life in multiple and engaging ways. We’re also big brand advocates, designing events that build the brand while protecting it from ambiguity or worse. We’ve designed brand and message campaigns for all walks of industry and government and at all stages of maturity.CORPORATE EVENTSFrom grand openings and product launches to press events and road shows to keynotes and lavish galas, if it’s a happening, we’re a’there.Live events offer the sort of life-affirming stress that really gets us charged up. That’s because we’ve prepared for everything and just about anything, having amassed the right team at the perfect venue with great creative and the best technology.We’ve produced internationally, with a special affinity for Asia. But if you’re planning a happening in Las Vegas or the Southwest, you will absolutely benefit from The JGS Group’s deep local talent pool and long-held relationships with venues, entertainers and hotels.