Vincent Nguyen

About Vincent Nguyen

Results-driven marketing leader with 10+ years of experience driving digital strategy and…

Experience

1. Segment Marketing Manager

   T-Mobile

   Nov 2021 — Present · Seattle, WA, US

   Led the full-funnel media strategy for six segments, managing agencies/budgets and using analytics (Salesforce, Power BI) to boost leads, conversions & revenue. Implemented AI solutions and drove cross-functional initiatives (Sales, Product, Creative), presenting quarterly results to stakeholders and delivering measurable business impact.Key Achievements:• Generated 120K+ leads and 46K+ activations via integrated Paid Media campaigns (Search, Social, Display, ABM, Email, OLV), achieving a 181% increase in appointment rate and a 61% lift in deal conversion.• Launched an AI-powered conversation solution (Conversica) for Sales, resulting in a 100% work rate across thousands of leads, a 15% appointment rate (14% above benchmark), and improving Sales operational efficiency by 72%.• Boosted marketing-attributed revenue by 20% through strategic cross-functional initiatives.• Improved lead operations processes and quality management, achieving a 118% increase in lead work rate.• Enhanced campaign creative and targeting using market research, yielding a 58% above-benchmark CTR and a 57% decrease in CPL YoY.• Recognized as a top performer: Nominated for the PEAK Award for significant contributions to the business and team.

Education

• University of Washington

  Bachelor’s Degree

Skills

• Digital Marketing
• Editing
• Customer Service
• Bilingual
• Project Management
• Marketing
• Microsoft Office
• Advertising
• Analytical Skills
• Event Planning
• Solid Computer Skills
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Reliability
• Account Management
• Teamwork
• Google Adwords
• Communication
• Google Analytics
• Multi Tasking
• Data Analysis
• Time Management
• Research
• Leadership
• Facebook
• Pc
• Social Networking
• Social Media
• Public Speaking
• Writing