Vincent Uhlrich
Emea Marketing Customer Centricity & Commercial Training @Cnh Capital
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WORK HISTORY
Emea Marketing Customer Centricity & Commercial Training @Cnh Capital
Paris, FR
On both Commercial & Retail Lending perimeters:• Customer centricity : surveys & research on Finance, Leasing and Insurance Serviceso Dealer Satisfaction Survey (Satisfaction, NPS) e.g. biennial JV survey, Capital part of the brands’ quarterly & biennial surveys o Customer Experience (NPS) and Wants & Needs – monthly monitoringo Ad-Hoc primary or secondary research standalone or with the IVG & CNH brandso Interface with 3rd party surveyors e.g. Kantar or Ipsos• Commercial Training - Internal and dealers sales & marketing teams: o Training strategy definition in collaboration with Brands’ WebAcademieso FS part of Brands’ training sessionso Dealers salesmen Curriculum-Vitae on Financial Services & Insurance solutionso Accompany new product launcho Implementation of training metrics to measure ROIo Training agency management o Coordination and monitoring of Central guidelines & materials for the countries on their local training plans and actions – KPIs
EDUCATION
High Business Schools Preparation Reims
Baccalauréat diploma Rambouillet
ESC Compiègne
Master's degree
ABOUT VINCENT UHLRICH
Global & EMEA Marketing, brand communications and sales background in functions both in IT, the Agricultural and Construction equipment + Trucks & Commercial vehicles industry sectors- 25-year practice of marketing and communications in B2B @ international level o/w:* 18 years in the Agricultural and Construction equipment sectors * 10 years in the Trucks & Commercial vehicles\' business * 8 years in IT- 5-year successful sales experience in IT resellers\' network\'s development & managementIn-depth professional experience acquired within industry leaders.Language at work: English (fluent)* frequent business trips across Europe;* familiar with the animation of visio- & teleconference meetings in English;* experienced in the organisation and animation of pan-European F2F meetings & seminars in France and abroad or virtual streaming events and digital eConventions with 200+ guests. Other languages spoken: German (scholarship level) and notions in ItalianStrong knowledge in Global & EMEA projects\' and remote teams\' management.Experienced in brands management.Specialties: Agricultural and Construction Equipment + Trucks & Commercial vehicles captive/ finance subsidiary for dealers and end-customers – Iveco Group, CNH Industrial - Financial Services (Financing, Leasing, Rental, Insurance)
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