Vincent Tricomi

About Vincent Tricomi

The wide spectrum of companies that I get to work with is exhilarating and always keeps my job interesting. As a specialist in creative solutions for retail and trade show marketing, I\'ve learned to pivot quickly from strategies for showcasing premium faucets and toilets in high end showrooms, to merchandising sporting goods in large and small retail stores. Despite the protests of my feet (sorry Dr. Scholl\'s I have yet to find a good pair of shoes or inserts), I love walking trade shows. It\'s a great chance to work with my clients and to take a pulse of the respective industry. It\'s fun, too, to learn about design trends at KBIS, or to see trucks bigger than a house at MINExpo, or to see a prototype of the new F-35 Joint Strike Fighter at IMTS in Chicago. My sales function is to serve as a liaison between Brand Managers / Senior Level Marketers and PFI\'s creative visionaries. We design, develop, and manufacture custom environments for our clients to either increase their ROI on the trade show floor or drive revenue increases at the retail/dealer/showroom level. My marketing function has included a new brand ID, new website, and my current efforts to build a social media presence for the company. In the end, it\'s about communicating our unique abilities, the value, innovation, and brand engagement we offer. I\'m passionate about our work because I\'ve seen the dramatic increase in sales our solutions generate for clients.Specialties: Retail Marketing, Trade Show Exhibits, Green Marketing Initiatives, Custom Manufacturing, Brand Enhancement, Engagement of Target Audience, Measuring and Increasing Marketing ROI

Experience

1. Pfi Displays

   Present

Education

• University of Notre Dame

  Bachelor of Arts (B.A.), Double Major: English, Italian Studies

  1997 — 2001

Skills

• Business Development
• Relationship Marketing
• Romi
• Product Marketing
• Graphic Design
• Account Management
• Event Planning
• Merchandising
• Manufacturing
• Corporations
• Creative Development
• Brand Development
• Trade Shows
• Retail Displays
• Marketing
• Brand Management
• Marketing Strategy
• Customer Insight
• Marketing Roi
• Event Marketing
• Budgets
• Trade Show Management
• Management
• Consumer Insights
• Event Management
• Retail Marketing
• Social Media
• Corporate Interiors
• Budgeting
• Sales
• Direct Marketing
• Small Business
• New Business Development
• Creative Direction
• Lead Generation
• Integrated Marketing