Vincent Opoix
Content Creator @University of San Francisco
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WORK HISTORY
Content Creator @University of San Francisco
Key Responsibilities: Led a cross-functional program team (10 persons) to develop and execute a comprehensive editorial and content strategy for the Master of Arts in Professional Communication program and Office of Marketing Communications (OMC).Established an editorial strategy considering all MAPC channels and audiences.Directed a brand journalism approach by conducting and producing multimedia interviews with key stakeholders (students, alumni, faculty) to shape a cohesive program narrative.Created MAPC content in various formats (long/short form, video, graphics, audio) for website, social platforms, and newsletters.Oversaw the editorial calendar and content pipeline, leading to a 100% increase in social media activity and significant gains in audience engagement (+138% on LinkedIn,+86% on Instagram) within three months.Collaborated with the MAPC program team (10 persons) to assess existing and develop new strategies and channels to communicate the MAPC story to prospective students and alumni.Assessed and measured content impact with the MAPC Program Office through reporting.Currently serving as a Communications Consultant, leading the development of a comprehensive communication plan and content strategy for MAPC\'s upcoming 10-year anniversary, focused on driving visibility, awareness, and engagement among key stakeholders.
EDUCATION
University of San Francisco
Master of Arts - MA, Professional communication
Sciences Po Bordeaux
2008, Sciences Politiques
Sciences Po Bordeaux
2008, Master 2 Communication Publique et Politique
SKILLS
ABOUT VINCENT OPOIX
I didn’t set out to work in communications, I was drawn to it by a fascination with how…
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