Vincent Luan Phan

About Vincent Luan Phan

I am Vincent Phan, a trailblazing e-commerce marketing leader, passionate advocate for Asian-American excellence, and the first Vietnamese E-Commerce Marketing Manager in Restorative Care of America’s 45-year history. With a proven track record of driving multimillion-dollar revenue growth, shattering the bamboo ceiling, and fostering inclusive leadership, I am on a mission to become a world-class leader who inspires the next generation of Asian-American professionals.Currently, I’m preparing to elevate my expertise by joining the University of Florida’s MBA program, where I’ll sharpen my strategic vision and leadership acumen. My journey reflects a relentless pursuit of excellence—rooted in a 3.98 GPA from the University of South Florida (top 1% of marketing majors) and fueled by hands-on achievements in digital marketing, e-commerce, and community leadership.At Restorative Care of America, I spearheaded a 105% increase in Amazon sales revenue and a 179% surge in product volume, Previously, at SleekAttire and Lee Fisher International, I boosted website traffic by 450%, grew social media engagement by 250%, and managed $3.3M in e-commerce assets—delivering measurable results that redefine success.Leadership is at my core. As Director of Chapter Services for Pi Delta Psi Fraternity, I led our region to produce 2 of the nation’s top 3 chapters, earning \"Chapter of the Year\" in 2023. From emceeing 500+ guest events with Asian-American influencer AJ Rafael to serving as Vice President External for the Vietnamese Student Association, I’ve championed cultural awareness, community engagement, and academic excellence—recognized by awards like the USF Leadership Award and Cultural Awareness Award:Digital Marketing | E-Commerce Strategy | SEO | Data Analysis (Google Analytics, Jungle Scout)| Social Media Management | Project Leadership | Graphic Design (Canva, Lightroom)| Video Editing (Final Cut Pro, Capcut)| Artificfal Intelligence | Data AnalysisI’m breaking barriers and building bridges—advocating for Asian-American representation while delivering world-class results. Let’s connect to drive innovation, empower communities, and shape the future of leadership together.

Experience

1. Digital Marketing Strategist

   Quikaid, Inc.

   Jan 2026 — Present

   Digital Marketing Strategist• Lead digital marketing operations and client acquisition strategy for a nationwide Social Security disability representation firm, reporting directly to the CMO• Manage monthly SEM/PPC budgets across Google, Bing, Meta, YouTube, TikTok, X, and Reddit to drive qualified lead generation• Oversee paid search and social campaign performance, optimizing for KPIs including CPL, CPA, ROAS, and conversion rates• Build, test, and optimize high-converting landing pages using Unbounce, implementing A/B and multivariate testing to improve conversion rates• Develop and maintain analytics infrastructure using GA4, Google Tag Manager, and UTM frameworks for accurate attribution and tracking• Create automated executive dashboards in Looker Studio to deliver actionable insights to leadership• Implement AI-driven campaign optimization strategies including Performance Max and dynamic creative optimization• Execute Answer Engine Optimization (AEO) initiatives to capture emerging AI-powered search traffic• Support technical SEO including on-page optimization, link building, and website troubleshooting using HTML, CSS, and JavaScript• Ensure compliance with data privacy standards including GDPR, CCPA, and HIPAA requirements in ad tracking

Education

• University of South Florida

  Bachelor's degree, Marketing

  2019 — 2020

• University of Florida - Warrington College of Business

  Master of Business Administration - MBA