Vincent Fernandez

Account Manager (Bt Ee) @BT Group

Liverpool, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2025 — Present

Account Manager (Bt Ee) @BT Group

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Maintaining customer engagement while actively pursuing analyst opportunities post-MSc.

EDUCATION

1994 — 2001

St.Josephs' Boy's High School

ICSE, Computers

N/A

St. Joseph's College, Bangalore University (2003)

Pre-University, Electronics

N/A

University of Liverpool

Master's degree, Business Analytics and Big Data Management

2004 — 2007

Sri Bhagawan Mahaveer Jain College,Bangalore University (2004

Bachelor's, Business Management (BBM); Finance

SKILLS

Media BuyingBrand DevelopmentIntegrated MarketingNew MediaNegotiationMarketing ManagementSalesMedia SalesAdvertising SalesLead GenerationMarketingMarket PlanningSales OperationsLeadershipProduct MarketingSocial NetworkingTeam LeadershipMarket ResearchCompetitive AnalysisAnalysisBusiness DevelopmentMedia PlanningNew Business DevelopmentStrategyMarketing ResearchDirect MarketingAnalyticsCorporate CommunicationsBusiness StrategyBrand ManagementCrmMarketing StrategyAccount ManagementSales ManagementTeamworkProduct ManagementTeam ManagementMarketing CommunicationsManagement

ABOUT VINCENT FERNANDEZ

Data analyst with an MSc in Business Analytics and 5+ years applying analytical methods to drive business performance. I combine technical proficiency (SQL, Python, Power BI) with deep marketing domain knowledge to deliver measurable results. Core Expertise- Data analysis & visualization using SQL, Python, Power BI, and Tableau- A/B testing and statistical analysis for optimization- Performance reporting and KPI framework development- Customer segmentation and behavioral analysis- Campaign measurement and ROI analysis Recent Impact- Delivered 200% increase in qualified leads through data-driven analysis- Improved conversion rates 35% via A/B testing and cohort analysis- Enhanced campaign ROI by 50%+ through performance optimization- Built executive dashboards for C-level strategic decision-making Education:MSc Business Analytics and Big Data Management - University of Liverpool (2024)Currently seeking analyst roles where I can leverage my technical skills and commercial experience to solve complex business problems.Open to: Business Analyst | Data Analyst | Marketing Analyst | Performance Analyst positions

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Vincent Fernandez — Account Manager (Bt Ee) at BT Group in Liverpool, GB | Unifers