Vincent D. Varela

About Vincent D. Varela

Being a first-generation college graduate, with my degree from the University of North Texas, I’m driven by a genuine passion for learning, growth, and creativity. That drive shapes not just who I am, but how I approach every project—with curiosity, determination, and a collaborative mindset focused on reaching shared goals.Throughout my career, I’ve had the opportunity to blend strategy with creativity to build meaningful visual and digital experiences. Whether it’s redesigning user journeys for one of the world’s largest airlines, developing websites, building brand identities, or creating marketing materials, I focus on crafting work that connects with people. I’m proud of my ability to balance creative thinking with data-driven insights to solve problems and deliver results that exceed expectations.If you’re looking for a designer who brings both creativity and precision to every project—and is committed to making an impact—I’d love to connect.

Experience

1. Senior User Experience Product Designer

   American Airlines

   Jan 2024 — Present · Fort Worth, TX, US

   Senior Product Designer at American Airlines leading mobile (iOS & Android) experiences across booking, check-in, and ancillary products (bags, upgrades, trip add-ons), partnering closely with.com teams to ensure cross-platform consistency and system alignment.• Designed and launched multiple customer-facing platforms including self-service kiosk experiences (eGates), airport navigation tools (Connections), and digital lobby signage, focused on reducing friction, improving wayfinding, and increasing customer confidence throughout the airport journey.• Contribute to design system evolution through new component design, UI standards, and pattern enhancements informed by research, usability testing, and real-world performance metrics.

Education

• University of North Texas

  Bachelor's degree, Advertising

Skills

• Marketing
• Nonprofits
• Microsoft Office
• Sales
• Graphic Design
• Leadership
• Creative Direction
• Public Speaking
• Facebook
• Illustrator
• SEO
• Spanish
• Microsoft Word
• Certified in Adobe Photoshop and Illustrator
• Branding
• Indesign
• Advertising
• Adobe Acrobat
• Logo Design
• Mac & Pc Platforms
• Teamwork
• Branding
• Event Management
• Social Networking
• Online Marketing
• Fundraising
• Marketing Strategy
• Journalism
• Art Direction
• Newsletters
• Adobe Creative Suite
• Brand Development
• Os X
• Photoshop
• Delegation
• Event Planning
• Social Media