Vincent Casotti
Web Analytics Manager at Asana
- Role
- Web Analytics Manager at Asana
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Vincent Casotti
Enthusiastic team player who has demonstrated exceptional initiative and attention to detail while analyzing KPI’s for vastly different businesses with diverse goals. Excellent knowledge of digital marketing and proven ability to thrive under intense pressures of fast growth.
Experience
Web Analytics Manager
Jan 2021 — Present · San Francisco, CA, US
Drive a comprehensive, consistent Google Tag Manager strategy and implementation for Asana web properties. Ensure accurate visibility into funnels, calls to action, and events- Design a coherent taxonomy and maintain a master inventory of tags. Work closely with content creators to adapt and expand over time- Drive analysis of Google Analytics events, building out reports directly and with the marketing analytics team- Partner with Asana Web Dev team to identify ways to improve and streamline GTM tracking. Help ensure a consistent approach to site tracking data- Verify the full Google Analytics events pipeline all the way to the data warehouse. Work with Business Technology teams to isolate and troubleshoot issues.
Education
UCLA
Bachelor of Arts - BA, Economics
UCLA
Bachelor of Arts - BA, Spanish
Skills
- Rock Climbing
- Html
- Spanish
- E-Commerce
- Google Analytics
- Ppc
- Writing
- Powerpoint
- Web Analytics
- Teamwork
- Online Marketing
- Sem
- Marketing
- Email Marketing
- Research
- Google Adwords
- Leadership
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