Vincent Muehter

About Vincent Muehter

Highly accomplished senior executive with track record of driving significant revenue growth, product innovation, high performance sales teams, profitability and organizational value. Recently founded Avica Health Marketing, a specialized consulting firm dedicated to helping healthcare companies and their agencies achieve comprehensive omnichannel marketing success. Previously Group General Manager/SVP for WebMD\'s Medscape U.S. HCP commercial business (network of properties that spans Medscape, Frontline/MDEdge,/alert Marketing, MNG, Paid Market Research) with responsibility for P&L, commercial strategy and go-to-market, as well as leadership of all operations/functions incl. sales, product, client service, data and analytics. Worked closely with CEO/CFO to evaluate strategic acquisitions and partnerships, and lead integration of acquisitions into the U.S. HCP business.Demonstrated leadership in identifying new revenue streams that deliver strong ROI for clients and Medscape, and building the industry’s most consultative and passionate Sales and client delivery teams with a focus on collaboration, accountability and results.Prior to joining WebMD/Medscape, led various organizational teams in commercial analytics and business development in management consulting, focusing on the use of digital platforms to improve business efficiency for investment banks and pharma clients. Prior to that, I held scientific leadership positions at NGOs serving as liaison to state governments, NAFTA and the news media. I hold a Bachelor’s degree in biology from the University of Montana and a MSc. in evolutionary biology from Queen’s University, Ontario, Canada. Beyond my professional career, I am an avid musician and outdoors enthusiast.

Experience

1. President

   Formedics

   Mar 2025 — Present · NJ, US

   Platform enabling HCPs to connect, collaborate, and learn through peer-driven discussions with key opinion leaders, experts and specialized communities. Founded in 2024, Formedics unites the strengths of Figure 1, Mashup Media, AMC Media Group, and Physician’s Weekly providing pharmaceutical and life sciences brands with opportunities to engage target physicians across digital, point-of-care, and live event channels.

Education

• Queen's University

  Masters of Science, Evolutionary Biology

  1994 — 1996

• University of Montana

  Bachelor of Science (B.S.), Biology

  1990 — 1993

Skills

• Strategic Planning
• Negotiation
• Business Development
• Sales Growth
• Digital Marketing
• Digital Strategy
• Consultative Sales Management
• Marketing Strategy