Vincent Laplante

Data-driven Marketing, Sales, and Communications Leader using active listening and problem-solving experience to deliver value and build lasting relationships

Role: Senior Manager, Marketing Communications Advertising at Carrier
Location: Indianapolis, IN, US
LinkedIn followers: 500 followers

OtherView LinkedIn profile

About Vincent Laplante

Marketing, Communications, and Sales executive with a proven track record of success and a deep understanding of Global markets, cultures, and opportunities to drive revenue, and increase market share and brand awareness. Team Leader with strong communication, organizational, and mentoring skills. Budget maximizer focused on squeezing the most measurable value out of every dollar. Expertise in Marketing, Communications, Consultative Sales, Branding, Web Management (UX/UI), Analytics, Product Launch Strategy, Product Life Cycle Management, Crisis Management

Experience

Senior Manager, Marketing Communications Advertising
Carrier
Dec 2023 — Present · Indianapolis, IN, US
I lead the development and implementation of marketing, Internal and External communications, product support, and programming to drive volume and profit for Carrier’s North America HVAC parts business.• 4x increase in distributor co-op fund participation and redemption by creating a promotional awareness program• Implemented business system process map and cross-training to prevent business disruption due to the loss of a team member• 7X growth in distributor email click rate through strategy and content re-imagination – from 1% to 7% in 90 days• 15X increase in distributor training webinar registration and attendance by refining content, scheduling, and webinar formats• Created a 12-month rolling promotional calendar for distributor planning and increased awareness

Education

Georgian College
Marketing, Automotive - Bilingual
1996 — 1998
Georgian College
Automotive Marketing
Northwood University
Bachelor of Business Administration - BBA, Dual Major: Automotive Marketing / Management
1997 — 1998

Skills

Web Content Management
Product Launch
Brand Development
Sales Presentations
Public Relations
Brand Management
Leadership
Marketing Strategy
Marketing Communications
Online Marketing
Online Advertising
Negotiation
Sales
Event Planning
Marketing
Strategy
New Business Development
Management
Crisis Management
Integrated Marketing
Event Management
Business Planning
Advertising
Strategic Planning

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