Vince Lee
Vice President - Marketing at Citi
- Role
- Vice President - Marketing at Citi
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Vince Lee
Specialties: Marketing, Sales Strategy, Service Quality, Training, Market Segments, Consumer Behavior**Please do not contact me with sales/soliciations.
Experience
Vice President - Marketing
May 2015 — Present · New York, NY, US
Lead cross-functional teams to develop and execute marketing strategy for Mortgage, Lending, Virtual Banker, and Small Business marketing campaigns>Partner with technology/IT teams to create new products and campaign types & set up first pre-selected campaign using credit bureau data >Manage $2MM annual marketing budget, reached 107% of marketing goal, with YOY growth of 16%>Selected for multiple special assignments including regulatory projects, employee development and training, associate mentoring, and organizational change >Effectively managed transition from quarterly to monthly campaigns, doubling campaign load, and campaign types>Led complex testing in digital marketing communications resulting in increase in top of funnel marketing engagement and over 100% increase in customer conversion>Won Chicago Association of Direct Marketing (CADM) 2021 First place award for \"Best Art Direction\" and \"Best Financial Service Sector\" for Client Upgrade Marketing Communications
Education
Cornell Johnson Graduate School of Management
MBA, Marketing
2011 — 2013
Beijing International School of Singapore
High School Diploma
1998 — 2000
UCLA
B.A., Asian American Studies
2000 — 2005
Skills
- Financial Services
- Customer Insight
- Marketing Management
- Marketing
- Program Management
- Banking
- Market Research
- Project Management
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Service Quality
- Social Media
- Innovation Management
- Investments
- Finance
- Microsoft Office
- Sales
- Organizational Development
- Management
- Relationship Management
- Consumer Behaviour
- Microsoft Excel
- Organizational Behavior
- Strategic Planning
- Customer Satisfaction
- Training
- Product Management
- Client Experience
- Strategy
- Customer Service
- Credit
- Affluent Strategy
- Financial Modeling
- Financial Analysis
- Leadership
- Analysis
- Consumer Insight
- Digital Marketing
- Relationship Marketing
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