Vince Herrera

About Vince Herrera

AI-Driven Marketing Leader with experience spearheading digital transformation, enterprise AI adoption, and revenue growth across industrial, chemical, and technology sectors. Recognized for launching secure GenAI platforms, scaling immersive AR/VR applications, and leading global teams in deploying cutting-edge solutions that optimize customer experience, accelerate innovation, and boost operational performance. Combines deep marketing acumen with technical fluency in AI, ML, SaaS, IoT, and digital commerce to deliver measurable business impact at scale.AI & Digital Product Leadership:Led the enterprise-wide deployment of secure GenAI tools across DuPont’s Sales, Marketing, R&D, Supply Chain, and General Functions—driving $8M+ in productivity gains.Launched an internally branded OpenAI solution via Microsoft Azure for 6,500+ users, achieving a 30% increase in productivity across the organization.Drove Microsoft Copilot enterprise integration by leading pilot programs, aligning executive sponsorship, and setting adoption benchmarks to enable digital transformation at scale.Coached AI teams to transition to RAG-based architecture, improving accuracy of outputs, reducing risk, and standardizing governance of AI implementations.Marketing Strategy & SaaS Commercialization:At Nalco/Ecolab, launched the first digital commerce platform by integrating Salesforce Commerce Cloud and SAP, resulting in $5M in digital revenue gains.Led ECOLAB3D SaaS rollouts across LATAM markets, driving adoption through regionally tailored pilots and North American case studies.Consolidated 200 SKUs into 75 top-performing solutions in the wastewater portfolio, boosting margins and inventory efficiency, while enabling sales teams to focus on higher-value opportunities.Vision for the Future:Combining a deep understanding of B2B industrial markets with expertise in AI, XR, and digital platforms, I help global enterprises unlock new growth through tech-enabled marketing and product innovation. I thrive in leading large-scale transformations and translating technical solutions into bottom-line business impact. If you’re driving innovation in AI, product strategy, or digital marketing—or exploring how immersive and intelligent technologies can reshape customer experience—I’d love to connect.

Experience

1. Digital Product Leader

   DuPont

   Sep 2023 — Present

   Enterprise GenAI Strategy Execution: Define the enterprise brand and adoption strategy for GenAI by launching the SmartChat platform across global teams. Led a coordinated communications plan that unified messaging and accelerated buy-in. Enabled over active users to drive $8M in productivity gains through real-time generative support.Cross-Functional AI Deployment Leadership: Direct the enterprise-wide GenAI strategy and lead implementation across Sales, Marketing, R&D, Supply Chain, and General Functions. Coordinated use-case development, security governance, and adoption protocols in collaboration with IT and business leadership. Captured $8M in value by integrating AI into high-impact workflows.Secure Generative AI Enablement: Launch a secure, internally branded OpenAI platform via Microsoft Azure that meets enterprise security and compliance standards. Enabled 6,500 employees to safely leverage GenAI tools for drafting, analysis, and ideation. Resulted in a measured 30% increase in productivity across key functions.Go-to-Market AI Integration: Embed GenAI into marketing and sales enablement by partnering with business unit leaders to define pilot use cases. Accelerated content creation timelines and reduced external agency dependency. Improved campaign delivery speed while enabling hyper-personalized sales engagement strategies.AI Market Intelligence Platform Development: Build and manage a centralized market insights system that automates research aggregation and trend visualization. Consolidated siloed research into a searchable interface with heat maps and competitive tracking. Strengthened strategic planning through improved access to real-time market intelligence

Education

• Stony Brook University

  Bachelor of Science (BS), Mechanical Engineering

• Fox School of Business at Temple University

  MBA

• Fox School of Business at Temple University

  Master of Business Administration (MBA), General & Strategic Management

Skills

• Outsourcing Management
• Six Sigma
• Process Engineering
• Procurement
• Manufacturing
• Engineering
• Cross-Functional Team Leadership
• Competitive Analysis
• Contract Negotiation
• Marketing Strategy
• Logistics
• Training
• New Business Development
• Management
• Team Building
• Outsourcing
• Strategic Sourcing
• Project Engineering
• Water Treatment
• Project Planning
• Supply Chain
• Strategy
• Sourcing
• Product Marketing
• Product Management
• Sales Management
• Project Management
• Leadership
• Lean Manufacturing
• Process Improvement
• Product Development
• Analysis
• Integration
• Mergers & Acquisitions