Vincent Ferrand
Director of Digital Category Management at MilliporeSigma
- Role
- Director, Head of Digital Category Management at MilliporeSigma
- Location
- San Diego County, CA, US
- LinkedIn followers
- 500 followers
About Vincent Ferrand
Dynamic leader with a proven track record in building and managing high-performing teams. Currently leading a global team of 50+ Digital Category Managers, Product Data Experts, Product owners, and Product Specialists. Known for driving data-driven decision-making, developing strategic plans, influencing stakeholders, and ensuring digital content and features are optimized for the online market. Recognized for expertise in merchandising strategies and driving digital acumen and education within the organization.
Experience
Director, Head of Digital Category Management
Jan 2016 — Present · San Diego, CA, US
Orchestrated the development of a new team and capabilities within the Digital & eCommerce organization, bridging the gap between the Business, Marketing, and eCommerce organizations. That resulted in the team evolving from a service-based model to a strategic partner• Fostered continuous team development, resulting in an overall team engagement 15% above Company performance.• Evolved the team into strategic online portfolio managers, driving digital opportunities and achieving top-line growth, starting in 2021.• Expanded capabilities with Digital Product Owners focused on Findability, Catalogs, Search, Pricing & Availability, driving the development of impactful eCommerce vision and roadmap for their products and closely collaborating with our Technology and UX/UI teams to deliver an improved customer experience and top line performance.• Led specific initiatives in 2023, driving an incremental 20 MEUR, including improved Portfolio lifecycle management, excess inventory management through online pricing, product presentation, and content enrichment.• Implemented a growth framework focused on enriching and easily distributing product catalogs, accelerating findability, reducing the paradox of choice, fostering confidence, and empowering the organization.
Education
Aix-Marseille University
Master, Immunology
2002 — 2003
Ecole Polytechnique
Master, Engineering and Finance
1999 — 2002
Skills
- Strategic Planning
- Product Management
- Online Marketing
- Life Sciences
- Web Analytics
- Paid Search Strategy
- Marketing Management
- Market Analysis
- Email Marketing
- Affiliate Marketing
- Financial Analysis
- SEO
- Business Analysis
- Market Research
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Development
- Search Engine Ranking
- Digital Marketing
- Life Science Industry
- Digital Strategy
- E-Commerce SEO
- Mobile Marketing
- Web Marketing
- Competitive Analysis
- Lifesciences
- Marketing Communications
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.