Vince Nguyen
Head of Demand Generation & Data Analytics @Guerbet
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WORK HISTORY
Head of Demand Generation & Data Analytics @Guerbet
Princeton, NJ, US
Overview:Lead strategic initiatives across demand generation, data analytics, and sales compensation to drive revenue growth and operational efficiency. Partner with cross-functional teams to align marketing, sales, and operations for scalable business impact.Key Responsibilities:• Develop and execute integrated demand generation strategies leveraging Salesforce Account Engagement (Pardot) and marketing automation tools.• Analyze pipeline performance, conversion metrics, and ROI to optimize campaigns and accelerate customer acquisition.• Design and administer sales compensation plans using Varicent, ensuring accuracy, compliance, and alignment with organizational goals.• Build data dashboards and business intelligence reports to provide actionable insights for leadership decision-making.• Collaborate with Revenue Operations, Sales Enablement, and Marketing teams to streamline processes and improve GTM alignment.• Drive adoption and optimization of Salesforce CRM for lead management, forecasting, and reporting.Core Achievements: Increased qualified lead volume by 50% through targeted campaigns and automation. Improved sales incentive accuracy and reduced payout errors via Varicent optimization. Delivered data-driven insights that informed strategic decisions.
EDUCATION
UC Irvine
Bachelor, Social Sciences
Our Lady Queen of Angels High School Seminary
High School Diploma
ABOUT VINCE NGUYEN
An email marketing expert with more than 10+ years of experience in defining, planning…
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