Vince Connor

Director Ecommerce-digital @Workwear Outfitters

Nashville, TN, US
EMAILS
v••••••••@wwof.com
MOBILE NUMBERS
+16•••••••29

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WORK HISTORY

Jan 2020 — Present

Director Ecommerce-digital @Workwear Outfitters

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Nashville, TN, US

EDUCATION

2019 — 2019

Udacity

Nanodegree, Digital Marketing

2008

University of Kentucky

Bachelor, Business Administration

SKILLS

Operations ManagementCrmSales ManagementSales OperationsDirect SalesSalesMarketingTrainingNew Business DevelopmentSales PresentationsMerchandisingRetailB2bSales ProcessForecastingCold CallingInventory ManagementProduct DevelopmentApparelNegotiationManagementPurchasingSellingAccount Management

ABOUT VINCE CONNOR

eCommerce & Digital Marketing Leader | DTC, Retail & Marketplace Growth | Amazon & Salesforce Commerce Cloud SpecialistResults-driven eCommerce and Digital Marketing leader with a proven track record of delivering measurable revenue growth, margin improvement, and enhanced customer experiences. I partner cross-functionally to translate business objectives into scalable digital strategies that drive performance across DTC, retail, and marketplace channels.Experienced in building and leading high-performing teams, optimizing end-to-end customer journeys, and executing integrated, multi-channel campaigns that increase traffic, conversion, and lifetime value. Strong strategic thinker with deep executional expertise across digital ecosystems, mobile, and social platforms—leveraging data to inform decisions and impact the bottom line.Core Expertise:Direct-to-Consumer (DTC), Retail & Marketplace eCommerceAmazon Business Consulting & Marketplace ManagementSalesforce Commerce Cloud & Salesforce Marketing CloudDigital Strategy & TransformationUI/UX & Customer Experience OptimizationSEO/SEM & Performance MarketingContent Strategy & Enhanced Brand ContentEmail Marketing & Marketing AutomationGoogle Analytics (Certified) & Data-Driven InsightsQA/UAT & Cross-Functional Project Leadership3rd Party Seller Strategy & Online PromotionsKnown for combining strategic vision with hands-on execution, I bring deep operational knowledge across all aspects of eCommerce—from acquisition and merchandising to analytics, optimization, and retention.I specialize in helping brands scale profitably on Amazon and across digital marketplaces while strengthening their owned digital ecosystems.

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