Brijendra Vinay Chetiwal Kumar
Deputy Manager Performance Marketing @UNIVO Education
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WORK HISTORY
Deputy Manager Performance Marketing @UNIVO Education
Noida, IN
Amity University Online, Managing a monthly performance marketing budget of ₹10+ Cr across major paid platforms including Google, Meta, Bing, LinkedIn, Twitter, Quora, Snapchat, Taboola. • Conducting in-depth industry research to identify advertising opportunities and growth areas. • Planning, executing, monitoring, and optimizing paid campaigns across digital channels to drive high-quality lead generation. • Managing keyword bids, audience targeting, daily campaign performance, and ensuring adherence to monthly budget limits. • Performing comprehensive keyword research to attract highly targeted traffic and maximize conversion rates. • Set up and troubleshooted tracking, Enhanced Conversions, Conversion API, defined goals, built funnels, and generated custom reports for accurate performance measurement. • Managing affiliate partnerships, onboarding new affiliates, and scaling the program to boost ROI and business growth.
EDUCATION
Deshbandhu College
Bachelor of Arts - BA, Bachelor of Arts
SKILLS
ABOUT BRIJENDRA VINAY CHETIWAL KUMAR
Digital Marketing Paid Media and GA/GTM Expert, specialized in creating and managing paid advertising campaigns(B2B & B2C) on major platforms including Google, Bing, Yahoo, Facebook, Instagram, Linkedin, Twitter, Quora, Snapchat and Programmatic(DV360) etc. Google Ads Advanced Certification Search Advertising Display Advertising Video Advertising Mobile Advertising Shopping Advertising Googe Analytics Certification Google Tag Manager Certification Google Data Studio Certification
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