Vinayak Mehra
Head of Digital Marketing | Expert in Programmatic Advertising, Cutting-edge Ad Products, Publisher Monetization & Ad Operations
- Role
- Head of Digital Marketing at Bansal Group
- Location
- Bhopal, IN
- LinkedIn followers
- 500 followers
About Vinayak Mehra
A seasoned and Google-certified professional with 12+ years of experience in the ad operations, ad-tech, programmatic, and digital advertising industry. Possesses Master\'s degree in Arts (Education) and Post-Graduation in IT & E-Business, and Marketing Management, as well as multiple certifications from Google, Microsoft, and other industry leaders. Skilled in Demand Side Platforms (DSP) like AdWords/Google Ads, Facebook Ads Manager, and DV360, Web and App Analytics like Google Analytics and Google Tag Manager, and Supply Side Platforms (SSP) like DFP/Google Ad Manager (GAM360), DCM, and DoubleClick Sales Manager. Proven track record of managing teams and building relationships with Google, SSPs, exchanges, and other partners to optimize ad stacks, revenue analysis, pricing floors, ad fill optimization, and performance. Experienced in running experiments, leading implementations, and taking care of long-term revenue buckets. Familiar with various PMP deals, ad tech management, ad publishing architecture, ad validation, ad viewability, and troubleshooting HTML5, custom rich media, and video assets.
Experience
Head of Digital Marketing
May 2024 — Present · Bhopal, IN
Education
Rani Durgavati Vishwavidyalaya (RDVV), Jabalpur
Bachelor of Business Administration (BBA), Marketing Management
2009 — 2012
Mahatma Gandhi Chitrakoot Gramodaya Vishwavidyalaya (MGCGV)
Master of Arts- Education, Advanced study and research in the field of education
2017 — 2019
INDUS BUSINESS ACADEMY - IBA, BANGALORE
PGDM, IT e-Business & Marketing Management
2012 — 2014
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
Post Graduate Diploma in Computer Applications, Computer Software and Media Applications
2015 — 2016
J.N.V. Narsinghpur
12th, Commerce
2002 — 2009
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