Vinayak Pant
I love to help ambitious brands grow faster | Branding | Marketing | Big Data | Research | Brand Management | Brand Consulting | Integrated Market Communications
- Role
- Brand Strategy Director at Dentsu Creative
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vinayak Pant
Brand strategist experienced across industries such as banking, automobile, pharmaceutical, consumer goods, personal care and services. Keen to understand consumer behavior and ready to partner with ambitious brand custodians in order to grow brands faster through empirical and creative skills.Apart from my professional background in coding and marketing, I enjoy football, racquet sports and 70s-90s music. I enjoy travelling and learning about various cultures and have learnt 4 languages.
Experience
Brand Strategy Director
Jun 2022 — Present · Gurugram, IN
Key Deliverables and Highlights: Responsible for communication spaces and strategic inputs for existing clients and new pitches. Handled strategy for retainer brands: HT Media, Hamdard Laboratories India (Medicine Division) and Case New Holland- Strategized all creative requirements from HT Media (Hindustan Times, HT City, HT Brunch, Hindustan)> Evaluated and transitioned brand architecture within the English publications > Helped increase net promoter score by 25%- Suggested repositioning Safi, ideated campaigns for Cinkara, Jigreen, Joshina- Conceived campaigns for new product launch (New Holland 5510 Tractor) and “Mera New Holland” app- Contributed to winning new business through pitches from PayTM and Kari Kari
Education
IE Business School
Master of Business Administration (MBA), Business Administration and Management, General
2015 — 2016
Bharati Vidyapeeth Institute of Management and Research
BCA, Programming languages - C, C++, VB, Oracle
2007 — 2010
Fortune Institute of International Business
Post Graduate Diploma in Management (PGDM), Marketing and Finance
2010 — 2012
Delhi Public School - R. K. Puram
School, 10+2 - Physics, Chemistry, Maths, Computer Science, English
1993 — 2005
Skills
- Brand Development
- Brand Management
- Marketing Strategy
- Business Strategy
- Competitive Analysis
- Corporate Branding
- Insight Gathering
- Idea Generation
- Brand Identity Discovery and/or Definition
- Market Research - Design, Execution, Analysis, Interpretation
- Integrated Marketing Communications
- Marketing
- Crm
- Management
- Business Development
- Integrated Marketing
- Team Management
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