Vinayak Nikam
Search Engine Optimization Analyst @Folks Digital
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WORK HISTORY
Search Engine Optimization Analyst @Folks Digital
BC, CA
WebsitesLead Generation – Reduced CPL by 45% while improving lead quality.Conversions – Boosted e-commerce ROAS to 4x using data-driven targeting.Managed Google Ads & Meta Ads, optimizing campaigns for branding, awareness, and lead generation.MMoser (B2B SaaS) – Achieved a 120% increase in organic demo requests via content-driven SEO.Myhairmetto (E-commerce) – Improved Shopify SEO, leading to a 135% surge in organic sales.The procurement school (Educational) – Boosted blog trac by 80% through optimized content strategy.EnterpriseX (B2B SaaS) – Improved B2B demo requests by 200% through advanced SEO strategies.Key AchievementsContent Creation Expert – Developed engaging landing pages, blogs, and ad copies that increased CTR.Comprehensive SEO Strategy – Implemented on-page and off-page SEO, boosting rankings and visibility.Keyword-Specic Content Development – Ensured content aligned with SEO goals for maximum impact.240% growth in organic trac in one year—outpacing the 100-150% industry benchmark.Performance Tracking & Reporting – Created weekly & monthly reports tracking trac, rankings, and conversions.
EDUCATION
Lavenir Institute of Professional Studies
Digital Marketing
Shivaji University
Master of Business Administration - MBA
ABOUT VINAYAK NIKAM
Highly focused & result-oriented SEO Executive with extensive experience in On-page, Off-page & Technical SEO. Developing & implementing SEO strategies & plans to improve website rankings from 100+ position to top 10. Local SEO/Local Pack rankings are very important to me, and I always strive to be at the top 3
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