Vinay Raheja
Commerce & Growth Leader | Offline, Digital & Ecommerce | Full-Funnel Strategy | WPP Media
- Role
- Senior Director Ecommerce at WPP Media
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vinay Raheja
I am a commerce and growth leader with a rare blend of experience across traditional media, digital, new-age platforms, and ecommerce, currently leading the ecommerce function for Dell within WPP Media Group.My career spans agency, startup, and enterprise environments, enabling me to understand how brands build scale across the entire consumer journey from mass awareness through traditional channels, to precision-driven digital and performance marketing, and ultimately to commerce and revenue outcomes across marketplaces and digital platforms. I have partnered with global and regional stakeholders across industries including technology, ecommerce marketplaces, FMCG, food & dairy, QSR, gaming, recruitment platforms, enterprise software, energy, and media & entertainment.I bring a strong commercial and execution mindset, shaped by early experience in sales and media monetization, and strengthened through leadership roles in integrated planning, client leadership, regional digital leadership, and ecommerce ownership. My focus is on connecting media, technology, and commerce to deliver measurable, scalable business impact, particularly in complex, multi-market environments.
Experience
Senior Director Ecommerce
Sep 2025 — Present · Bengaluru, IN
Ecommerce Lead – Dell | WPP Media GroupLead the ecommerce function for Dell, owning commerce strategy, performance, and revenue growth across marketplaces and digital commerce platforms. Partner with global and regional stakeholders to deliver full-funnel ecommerce outcomes, integrating media, retail media, and conversion optimization within the WPP Media ecosystem.
Education
Techno India
Bachelor of Business Administration (B.B.A.), Marketing & Finance
2006 — 2009
Symbiosis Center of Distance Learning
PGDBA, Finance & Marketing
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