Vinay Madaan

About Vinay Madaan

As a Marketing Analyst Intern at Copart, I leveraged data to drive strategic decision-making for marketing strategies. I analyzed marketing data across multiple, large databases and presented analytical results, insights, and recommendations to internal audiences. I also performed sentiment analysis over IOS and Android App to identify opportunities for improvement, which increased the user traffic and activities by 28%. Additionally, I produced and designed a self-service Tableau dashboard for the Marketing team that improved performance by 10%.I am currently pursuing my Master\'s degree in Business Analytics at The University of Texas at Dallas, where I am developing a strong foundation in advanced analytics techniques, including predictive modeling, machine learning, and data visualization. I am proficient in using tools such as SQL, Python, R, Tableau, Power BI, Google Analytics, and Google Tag Manager, as well as AWS Command Line Interface (CLI) to extract valuable insights from complex datasets. I am passionate about leveraging data to help organizations achieve their goals and optimize their performance. I am looking for full-time opportunities in 2023 where I can apply my skills and knowledge in data and marketing analysis.

Experience

1. Marketing Analyst

   Intermedia Intelligent Communications

   Jun 2024 — Present · Dallas, TX, US

   Leveraged my skills in data modeling, Power BI and salesforce objects to design and implement marketing dashboards and reports, that drive actionable insights.• Automated data transformation from multiple marketing systems within Power BI using Dax and Power Query.• Analyzed marketing campaign performance and provide insights on effectiveness and ROI.• Partnered with stakeholders in marketing and sales to create reporting frameworks to answer business questions.• Drove standardization of data sets and reports utilized across the marketing organization.• Maintained documentation of Marketing business terms and reporting processes.

Education

• Naveen Jindal School of Management, UT Dallas

  Master’s of Science, Business analytics

• Manav Rachna College of Engg.Faridabad

  Bachelor of Technology, Electronics and communication Engineering

  2012 — 2016