Vinay Kumar
Sr. Martech Analyst @Bounteous- Integrate| ex-Target🎯 | ex-Epsilon |ex- TESCO|
- Role
- Campaign Specialist at Integrate
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vinay Kumar
Results-Driven Data-Driven Marketing and Business Analyst Passionate about driving success through data, I am a highly skilled marketing and Business analyst with a deep understanding of digital media strategies. With over 3+ years of experience, I have honed my expertise in Campaign setup & analysis, Promotion activities, Banners upload, Performance analysis, affiliate marketing, Client development, Newsletter, Tableau, CBAP and Publisher performance checks.I have analysed a broad spectrum of functional and non-functional requirements in Retail domain.Working in an agile methodology using Jira and Confluence. Writing user stories, acceptance criteria, process mapping and testing. Also involving hands-on refinement at client workshops and interlock sessions.My versatile background spans across diverse verticals, including retail giants like TESCO, thriving e-commerce platforms like SHOPEE, and digital marketing agencies like CJ and Publicis Groupe.My strong analytical mindset, coupled with my passion for leveraging data, empowers me to uncover valuable insights and deliver data-driven strategies that maximize ROI. I thrive in collaborative environments, thriving on cross-functional teamwork and leveraging collective intelligence to drive impactful outcomes.
Experience
Campaign Specialist
May 2025 — Present · Chennai, IN
Education
indian Academy pu college
Pre-University, PCME
2011 — 2013
Lowry Memorial College, No 1603, Dooravani Nagar, Bangalore-16
high school, ICSE
2005 — 2011
Gopalan College of Engineering and Management (GCEM), Bengaluru
BE - Bachelor of Engineering, Mechanical Engineering
2013 — 2017
New Horizon College of Engineering
MBA - Master of Business Administration, marketing and operation
2018 — 2020
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