Vinay Iyengar

About Vinay Iyengar

With over 14 years of experience in scaling consumer apps from pre-launch to maturity, I’ve led growth strategies that have driven over 100 million+ user acquisitions, built and mentored high-performing teams, and owned P & Ls across high-growth digital businesses.My expertise is translating vision into execution and delivering measurable results across the full user lifecycle. I bring a rare blend of growth strategy and performance marketing with a strong bias for execution in fast-paced environments.Core Expertise-Growth Strategy – Proven track record of scaling consumer apps from pre-launch to maturity, including 0 to 100M+ user journeys-Digital Marketing – Extensive experience across performance marketing, user acquisition, lifecycle marketing, and ROI-driven campaigns-Team Leadership – Skilled at assembling and mentoring cross-functional teams that consistently deliver results-P&L Management – Hands-on experience owning end-to-end business outcomes, optimizing unit economics and profitabilityI thrive in dynamic environments where innovation meets execution, and I’m always looking to connect with fellow leaders shaping the future of digital consumer experiences.

Experience

1. AVP - Subscription Revenue and Partnerships

   JioHotstar

   Feb 2023 — Present · Mumbai, IN

   At JioCinema, I spearheaded the launch and scaling of its B2C subscription service, driving user acquisition, engagement, retention, and revenue growth.Key Achievements: Scaled Profitably – Optimized CAC:LTV, ensuring cost-efficient growth. Full-Funnel Marketing – Led cross-functional teams (CLM, Media, PR, Social) to boost visibility, conversions, and ROI. Data-Driven Growth – Leveraged analytics to refine campaigns, ASO, SEO, and organic strategies. P&L & Resource Optimization – Delivered high-impact campaigns within budget, maximizing ROI. Product-Marketing Alignment – Partnered with tech teams to streamline onboarding, subscriptions, and retention. High-Impact Launches – Drove engagement via scalable programs, personalized comms, and SaaS tools. Special Projects – Managed UPI infrastructure for a seamless IPL experience.

Education

• University of Mumbai

  M.B.A, Marketing

  2006 — 2008

• University of Mumbai

  Bachelor of Science (BS), Information Technology

  2003 — 2006

• Mumbai University Mumbai

  B.Sc , Information Technology

  2003 — 2006

• University of Mumbai

  Master of Business Administration (MBA), Marketing

  2006 — 2008

Skills

• Key Account Management
• Sales
• Telecommunications Management
• Telecommunications
• Marketing Strategy
• Strategy
• Competitive Analysis
• Forecasting
• Salesforce Training
• Sales Operations
• Team Leadership
• Wireless
• Customer Relationship Management (Crm)
• Sales Process
• Market Research
• Management
• Business Development
• Team Management
• New Business Development
• Sales Management
• Crm
• Business Strategy