Vina Klein
Market Research & Strategy Consultant
- Role
- Research Strategist at Sivo, Inc
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Vina Klein
I’m a problem solver. With over 20 years of business experience, my background in client…
Experience
Research Strategist
Mar 2021 — Present · Minneapolis, MN, US
2025:Nugget: In-field protocept fair to understand what the next big thing in play furniture should be20••••25:Hershey Co: Building Category and Shopper Insights stories as strategic tools for internal teams2024:KFC: Focus group research with kids and parents to explore meal innovationHershey Co: Building Category and Shopper Insights stories as strategic tools for internal teamsBest Buy: Design and moderate online activity board plus in depth interviews to uncover growth opportunities and barriers for digital presenceAlida x RBC: Developed engagement blueprint for online panel activities through stakeholder interviews to understand key questions for end users2023:Boston Scientific: Insights management and synthesis of learnings from previous research to extract key insights across multiple years of studies to create turnkey tool for internal useAlida x Bell Media: Developed engagement blueprint for online panel activities through stakeholder interviews to understand key questions for end usersKendra Scott: Research Project Manager driving key Market Research initiatives by managing vendors, deliverables, and timelines while also identifying future work and assessing vendor bids for execution20••••23:Knit: Advisory Board for product testing, feedback on user experience and usage cases while managing platform trial across several projects and users to gather constructive feedback and supporting testing team 2022:Ulta: In-market associate interviews with store associates to understand barriers for success20••••22:Compeer Financial: Client Experience Strategist driving key initiatives in building a Client Experience practice at Compeer Financial and building partnerships within organization as well as vendor partners. Managing and driving foundational research projects spanning a $1.5MM: Building Client Experience Data Ecosystem, Client Journey Mapping, Client Segmentation, Predictive Analytics, Client Lifetime Value
Education
Università Bocconi
Business
2004 — 2004
The University of Texas at Austin
Bachelor of Business Administration (BBA), Marketing
2001 — 2005
Texas McCombs School of Business
Bachelor of Business Administration (B.B.A.), Marketing & International Business
2001 — 2005
The University of Texas at Austin
Bachelor of Science in Communications, Advertising
2001 — 2005
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