Vimal Sapra
Programmatic Manager | Media Planning & Strategy | Driving Data-Led Growth & ROI
- Role
- Programmatic Manager at WPP Media
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vimal Sapra
Performance Marketing | Paid Media Strategy | Digital GrowthResults-oriented performance marketing professional with 4 years of experience in paid media strategy, digital campaign management, and data-driven marketing. Adept at optimizing large-scale campaigns to maximize ROI, customer acquisition, and business growth.Proficient in leveraging Google Ads, Meta, X (Twitter), LinkedIn, and other digital platforms, I specialize in executing high-impact campaigns using advanced analytical tools, audience insights, and precision targeting. With a strong foundation in performance-driven marketing, I have successfully scaled digital initiatives while maintaining cost efficiency and measurable impact.Key Achievements: Managed and optimized ₹8 Cr+ in monthly ad spend, driving a 70% improvement in average ROAS through strategic planning and execution. Increased campaign ROI by 85% through continuous optimization, advanced data analysis, and performance-driven strategies. Demonstrated expertise in managing complex, multi-platform campaigns, ensuring seamless execution while maintaining performance excellence.I excel at translating data into actionable insights, refining customer acquisition strategies, and driving digital-first marketing transformations that align with overarching business goals. Passionate about emerging technologies, AI-driven marketing solutions, and scalable performance frameworks, I continuously explore new methodologies to enhance efficiency and effectiveness.I welcome opportunities to collaborate with forward-thinking organizations and professionals to drive digital growth and marketing excellence.Let’s connect.
Experience
Programmatic Manager
May 2025 — Present · Mumbai, IN
EssenceMediacom - P&G- Programmatic strategies across DV360, The Trade Desk, Google Ads, and Meta- Managed team coordination and campaign delivery across frameworks (CAPS, DGFM, PFM)- Media strategy and planning, including audience segmentation, channel mix, and budget allocation- Built and scaled video strategy across YouTube and OTT/CTV platforms- Owned campaign setup and activation, covering targeting, inventory, and KPI frameworks- Drove data-led optimizations to improve ROI and campaign efficiency- Managed large budgets, forecasting, pacing, and performance tracking- Collaborated with cross-functional teams and led vendor partnerships to drive strategic initiatives- Delivered performance reporting and actionable insights
Education
University of Mumbai
Bachelor of Science - B.Sc, Information Technology
2017 — 2020
Sheth M.K High School Borivali (W)
SSC
2014 — 2015
Nirmala Memorial Foundation Degree College of Commerce and Science
HSC, Science
2016 — 2017
University of Mumbai
Master of Science - M.Sc, Information Technology
2020 — 2022
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