Vimalnath Srikumaran

About Vimalnath Srikumaran

Product Manager owning end-to-end B2C mobile and web products across Android, iOS, and Web platforms at Global Grand Gaming Pvt Ltd.Impact• Owned 2 live consumer products and scaled Grand Gaming App to 550K+ downloads through onboarding optimization, feature prioritization, and referral-led growth• Led real-time engagement features including live chat, notifications, and social flows, driving ~25–30% increase in engagement• Improved retention by launching streaks and rewards, achieving a ~18–22% uplift in returning users• Built community and network effects via friend connections, public profiles, and referrals, increasing socially driven interactions by ~10–12%• Owned ad monetization strategy, optimizing formats and placements to deliver a ~12–18% uplift in ad revenueEdge• Strong UX background with hands-on design and fast design-to-dev execution• Prior experience at Amazon, building customer-first problem solving

Experience

1. Associate Product Manager

   Global Grand Gaming Pvt Ltd

   Dec 2024 — Present · Bengaluru, IN

   Owned the end-to-end product lifecycle for B2C mobile and web products across Android, iOS, and Web platforms, driving growth, engagement, retention, and monetization at scale.• Led product discovery, PRDs, roadmap planning, sprint execution, launch, and live-ops optimization for two live consumer products.• Scaled products from early-stage traction to 550K+ downloads through onboarding optimization, feature prioritization, and referral-led user acquisition.• Drove product strategy and execution for engagement features including live chat, notifications, deep linking, and social interaction flows, resulting in a ~25–30% increase in overall user engagement and session activity.• Improved user retention and repeat usage by designing and launching streaks, rewards, and gamification mechanics, delivering a ~18–22% uplift in returning users.• Built community and network effects through friend connections, public profiles, social graphs, and referral systems, contributing to a ~10–12% increase in socially driven interactions and referrals.• Owned monetization strategy and execution, optimizing ad formats, placements, frequency, and UX trade-offs, achieving a ~12–18% uplift in ad revenue.• Authored PRDs, user stories, and acceptance criteria, and partnered closely with engineering, QA, design, analytics, and business stakeholders to ensure high-quality, on-time delivery.• Used product analytics and KPIs to track feature performance, identify drop-offs, run experiments, and inform data-driven roadmap decisions.• Leveraged strong UX and UI design expertise to create wireframes, prototypes, and high-fidelity designs, enabling faster iteration and efficient design-to-development handoffs.• Supported go-to-market execution by working with marketing and business teams on feature positioning, in-app communication, and release planning.

Education

• Bharathiar University

  Bachelor of Commerce, Accounting and Finance

  2019 — 2022

• Lollypop Academy

  UI/UX Design