Vimal Raja
Senior Product Designer (Ux Ui) @Rank Interactive
Signup · Get unlimited contacts
WORK HISTORY
Senior Product Designer (Ux Ui) @Rank Interactive
London, GB
Products: Mecca Bingo, Grosvenor Casino, supporting brandsFocus: Acquisition, Retention, Rewards Systems, Back-Office & Bonus EngineLead end-to-end product design across acquisition and retention journeys, including a major bonus and rewards engine rebuild for multiple high-traffic gaming platforms.Design experiences that clarify reward mechanics, eligibility, and progression, improving player confidence and engagement.Define player-centred success metrics, tracking engagement and behavioural KPIs pre- and post-release to guide prioritisation and iteration.Partner with product managers, engineers, data, and operations to design scalable solutions across front-end experiences and back-office systems.Establish shared research and insight practices, enabling teams to leverage historical player data to make informed design decisions.
EDUCATION
University of East London
B.Sc Computer Games Technology, Computer Science
SKILLS
ABOUT VIMAL RAJA
I’m a Senior Product Designer specialising in complex, regulated systems, where clarity, trust, and confidence really matter.I’ve spent the last several years designing end-to-end journeys across platforms, back-office systems, and customer-facing products, often in high-risk environments where small UX decisions have outsized impact. I’m particularly passionate about applying game design and behavioural principles to make complex systems feel engaging, motivating, and intuitive for users.I’m typically brought into problems involving fragmented flows, legacy constraints, or unclear first-time experiences — working closely with product, engineering, and stakeholders to turn complexity into something users can actually understand and trust.Strengths:Designing scalable systems and platform experiencesSimplifying complex, multi-area journeysFirst-time user experiences & high-risk flowsBridging product, UX, and technical constraintsApplying game design and behavioural principles to enhance engagementCurrently open to Senior / Lead Product Designer roles, particularly in platform, systems, or games and gamified product environments.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.