Vilma Zinshteyn
Vice President | Digital Product Manager @ Citi | MBA, CSPO®, NPDP | Proven Leader in Product Management, Customer Experience, Strategy & Insights | Driving Innovation & Growth
- Role
- Vice President - Product Manager, Pre-login Personalized Experience at Citi
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Vilma Zinshteyn
Hi! Thanks for reaching out and visiting my LinkedIn page. A little bit about myself - I’m passionate about innovating products and services that enable people to have amazing experiences that enhance their lives.As a Vice President - Digital Product Manager at Citi, I lead the strategy and execution of the pre-login personalized experience, impacting millions of visitors across Citi’s Pre-Login platform. With nearly 15 years of experience in product management, analytics, strategy, and customer experience across multiple industries (financial services, education, energy), I leverage data-driven insights and best practices to develop solutions that increase engagement, satisfaction, and loyalty.In my role as a Product Owner, I’ve successfully applied Agile methodologies to guide cross-functional teams through product development, implementation, optimization, and continuous improvement. I thrive in collaborative environments, working closely with stakeholders, engineering teams, and vendors to define, prioritize, and execute the product vision and roadmap. My storytelling ability to communicate effectively and persuasively the product vision and value proposition ensures not only alignment but also embrace by teams and stakeholders alike.Given my financial background, I find joy in exploring ways people can improve their financial lives, in particular build wealth. In 2025, I look forward to connecting and exploring topics, sharing insights, tackling challenges, and finding solutions in the product world. Let\'s connect to exchange insights on product innovation to build products and services that provide amazing experiences that enhance people\'s lives.
Experience
Vice President - Product Manager, Pre-login Personalized Experience
Apr 2022 — Present
Education
Central High School of Philadelphia
Bachelor of Arts - BA
University of Rochester - Simon Business School
Master of Business Administration (M.B.A.)
Drexel University
Bachelor of Science, Finance
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